Awesome article in Time magazine:
much love to the mini-lit nation :)
Sunday, September 6, 2009
Friday, October 24, 2008
It's being hailed as the return to low tech.
The ultimate in simplification.
In the long run - wealth is not created without a plan or strategy...
The good news?
A great game plan is not that difficult to find when it comes to finding short and long term wealth.
And small business is in the top 4 ownership investments.
This article is aimed specifically at those who own or are interested in running a successful small business online. (An internet business)
So first lets take a minute and assess your business's "human factor"
Question: How many steps are there between you and your customers and clients?
…and one more...
Question: How many of those customers and clients buy from you more then once?
That brings us to tweak #1 in "humanizing" your website.
Most users and readers online are absolutely preoccupied with their own lives - but lets just say they show up ready to buy.
#1. Let the sole purpose of your website be to capture leads, then feed them into a single purpose sales letter.
*Often, humans get distracted by way too many options - and either get bored, tired, or lost. Keep. It. Simple. *
#2. Give to gain. Giving something of value-including information and time, increases response.
Here's the crush:
- Email deliverability issues keep your offers from getting through.
- Improperly formatted paper mail is proven to be dumped in mass by disgruntled mailmen. *There's a trick to getting mail through, ask me sometime*
#3. If and when possible - print, write on, and mail your message to prospects and clients.
A virtual opt-in converts higher when followed by a personal paper message.
#4. Build a follow up process that includes multiple steps and multiple forms of contact.
This includes Email, Phone, Paper Messages, and don't count out the priority given to fax messages.
#5. Be Prepared and don't fear selling.
If you are genuinely interested in improving the quality of your customers or clients life - AND believe firmly that your product or service can do that...
Then you are coming from a place of genuine human interest and I promise you - that radiates in everything you do.
Skye Mangrum author of "Social Marketing" is 7 years stong in the land of business and advertising. She works from home full-time with her 3 children. After writing and planning with some of the biggest names in internet marketing today from Joe Vitale to Mark Joyner - she has stepped forward to manage and grow a "humanity in mind" adverting agency.
at 8:38 AM
Tuesday, June 3, 2008
Wednesday, May 28, 2008
Monday, May 19, 2008
Ok, a little back story. I'm a student of the universe, and marketing. I love it, I follow it, and I love to share what works.
I started my first blog years ago to post poetry as a side project to my marketing. After a hopeless addition to social media and networking sites over the following years. I figured - there's got to be some way i can tailor all my customizing to be more aligned with my marketing alter ego.
I love the idea of networking through the social sites. Ever since the good ole days of comment exchange and genuine back-linking. The internet social sites are built on opinions and exchanges with virtual friendships.
I've also gotten replies from not only my favorite gurus, but my favorite best-selling authors just using myspace.
There's a way to use these sites to your advantage and get a positive response...
But on the other hand, if you approach it the wrong way, or compose your offer like a mass advertisement, you will get one #$%% of a thrashing :)
If you've spent anytime on forums, you know the difference in feedback wit proper "framing"
Consider it your introduction, making a real connection - make a sale and you get a sale, make a friendship and you have a customer for life ;)
So, I compiled everything I learned into a 55 page book of do's and don'ts when it comes to the different sites TOS, functions, and following.
Because it's the people that make up these sites, but if you don't adhere to the right guidelines first -- you never reach the eyes.
My husband J wrote a fantastic letter for it, and if you haven't seen it yet you can check it out here:
and you can look forward to some new customizing videos on this very blog.
May thanks, and if you take a look and like the book -- hey, add me. I love real friends.
at 6:50 PM
Tuesday, March 18, 2008
there are some issues that concern me. And the main one is most marketers just don't meet you at your skill level. They are teaching the wrong thing to the right people at the wrong time. Confused? Thoroughly you say? Great... I'll explain.
They may tell you that the most important thing to study is advertising or copy writing or list building - but no - they don't tell you what they actually learned that made all that step 2 stuff soooooooo effective.
Communication- that is what they know and what they don't tell you to study. They tell you to buy their software or use their lead source. They might not even realize that important skill they might have just acquired naturally.
And that's the biggest contributer to your future success, good communication skills will give you the upper hand when it come to doing other important tasks like:
- writing ads
- mastering salesmanship
- direct sales
- team building
- training affiliates
These gurus are playing of your own dismissive and anti-social behaviors. Making you the invisible business person. Which is great for the guru. Less competition in the branding fields.
I am here to tell you, if you want to build real wealth, don't do what they teach, instead do what they do.
Now that you know what to study:)
Here's what to do:
Something... That's it... do Something everyday.
EVERYDAY is the keyword here.
A home business, if your taking it seriously is not about laying around and getting rich. It just doesn't happen that way unless you get some serious leverage... and how does That happen you ask.
See step one - Communication.
Get it, You don't have to do all the work yourself on a project IF you can effectively communicate your project to find partners at seminars and events.
Again working for yourself, regardless of how you advertise is based on your ability to self educate and rely on you human sense of adventure and exploration.
Keeping your business alive is dependant on your own ability to find new ways to advertise and promote and sell.
But remember to have a good lead capture system and tracking in place. So you can see where your efforts have paid off. And get a refund on advertisers that are full of it – if you know what I mean.
That’s it and that’s all for today. Just to my 2 cents on what the reality of making money online is all about.
for more videos on advertising and tracking for your online endeavors Stay tuned... and remember to stay social ;) caio.
at 12:34 PM
Monday, March 3, 2008
I am going to preface this video with a little expo:
One of the high ticket businesses I take to market is Passport to Wealth, I use it, I love, it makes money... but you don't have to take my work for it - "google it", "youtube it"- observe the bling-clad wonders of marketing - anyway.
For my friends that want to make money from home using the computer, but for their own reasons are not ready for PPTW I made a little video.
This is how i got started making money online years ago, and still do really :)
There are marketers now, big marketers that make serious cash using Clickbank.
So take a look, i go into a little about how you can monitize using your social sites, so IT IS TOO RELEVANT! :) Enjoy...