Friday, October 24, 2008

Five Tips and Tweaks to Better Human Business

It's being hailed as the return to low tech.

The ultimate in simplification.

In the long run - wealth is not created without a plan or strategy...

The good news?

A great game plan is not that difficult to find when it comes to finding short and long term wealth.

And small business is in the top 4 ownership investments.

This article is aimed specifically at those who own or are interested in running a successful small business online. (An internet business)

So first lets take a minute and assess your business's "human factor"

Question: How many steps are there between you and your customers and clients?

…and one more...

Question: How many of those customers and clients buy from you more then once?

That brings us to tweak #1 in "humanizing" your website.

Most users and readers online are absolutely preoccupied with their own lives - but lets just say they show up ready to buy.

#1. Let the sole purpose of your website be to capture leads, then feed them into a single purpose sales letter.

*Often, humans get distracted by way too many options - and either get bored, tired, or lost. Keep. It. Simple. *

#2. Give to gain. Giving something of value-including information and time, increases response.

Here's the crush:

- Email deliverability issues keep your offers from getting through.

- Improperly formatted paper mail is proven to be dumped in mass by disgruntled mailmen. *There's a trick to getting mail through, ask me sometime*

#3. If and when possible - print, write on, and mail your message to prospects and clients.

A virtual opt-in converts higher when followed by a personal paper message.

#4. Build a follow up process that includes multiple steps and multiple forms of contact.

This includes Email, Phone, Paper Messages, and don't count out the priority given to fax messages.

…and finally...

#5. Be Prepared and don't fear selling.

If you are genuinely interested in improving the quality of your customers or clients life - AND believe firmly that your product or service can do that...

Then you are coming from a place of genuine human interest and I promise you - that radiates in everything you do.

Skye Mangrum author of "Social Marketing" is 7 years stong in the land of business and advertising. She works from home full-time with her 3 children. After writing and planning with some of the biggest names in internet marketing today from Joe Vitale to Mark Joyner - she has stepped forward to manage and grow a "humanity in mind" adverting agency.